Of all the Traffic Exchanges that I use, and I’ve tried many of them, Shockwave traffic is by far the most responsive in terms of both branding and conversions. I cannot afford not to use this TE. In fact no serious online marketing professional can afford to disregard Shockwave Traffic.
People surfing Shockwave Traffic just seem to take more interest of what other marketers are doing.
It is also a lot more popular than many other well known exchanges.